HTML Emails


These patterns are for use specifically and exclusively with Hobsons CRM.


Templates are designed to work as self-contained emails.


Sections are designed for emails that Hobsons builds from conditional content.


Components are optional, and can be included within a template or 'main' section.


Sample email

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Reportage email

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Text block

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Image blocks

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Buttons can either be centred or left-aligned by setting margin:0 auto; or margin:0 10px; on the outer table containing them.

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Table with text & icons / thumbnails

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Content reference

Text styling + CSS

Body copy

Body copy must be marked up within p paragraph tags. To ensure text is displayed and styled correctly and consistently across email / webmail clients, make sure the p tags contain the following inline styling:

<p style="padding-top:20px;padding-right:10px;padding-bottom:20px;padding-left:10px; margin:0px; line-height:150%; text-align:left;"/p>

Separate paragraphs of text can be coded in two ways:

  1. using separate p tags - in which case, you need to include all the inline styling with each p tag
  2. alternatively, it can be easier to using two line break br/ tags within the same p tag:


If you need to split up the text with subheadings, use h2 headings. Again, make sure the h2 tags contain the following inline styling:

<h2 style="padding-top:20px;padding-right:0;padding-bottom:0;padding-left:10px; margin:0; text-align:left !important;"/h2>

If using h2 headings, then text before and after will need it's own p tag, including styling.


Lists can be coded using ul ('unordered', or bulleted list) or ol ('ordered', or numbered list) tags:

<li>list item</li>
<li>list item</li>
<ol> <li>list item 1</li> <li>list item 2</li> <ol>

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Link styling + CSS

Web pages, email addresses and phone numbers can all be links:

Web links need target="_blank" to open a browser, and styling:

<a href="#" target="_blank" style="color:#d10373 !important; text-decoration:none;">Link text here</a>

Email links need mailto:, and styling:

<a href="" style="color:#d10373 !important; text-decoration:none;"></a>

Phone numbers need tel:, and styling:

<a href="tel:+441865484848" style="color:#d10373 !important; text-decoration:none;">01865 484848</a>

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Image sizes + CSS


  • should resize automatically for desktop and mobile viewing
  • The optimum size to make them to suit all screen sizes is 650 x 250 pixels


  • Full-width images: 610 x 343 pixels, to span the full width of the email contents allowing for 20px padding on either side.
  • 2 x images: 309 x 175 px
  • 3 x images: 201 x 114 px
  • 4 x images: 147 x 83 px

Note:when using the online text editor to add or replace any image from the Hobsons image library,check the source code afterwardsfor the img tag:

  1. to make sure it has not added width and height attributes in pixels
  2. to add the code style="width:100%; display:block; height:auto; margin:0 auto;"

These are needed to make the images responsive. Your code should look like this:

<img width="100%" src="" style="width:100%; display:block; height:auto; margin:0 auto;" border="0" alt="More than studying" />

Icons / thumbnails:

  • should be a fixed size that works for both desktop and mobile viewing
  • The optimum size to make them is 150 x 150 pixels

Your code should look like this:

<img src="" width="150px" alt="Courses">

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This is the full current range of icons designed and uploaded to Hobsons. If you need others, please contact the Web Team.

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Social media channels

The full range of University social media channels, should specific email campaigns require them.

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